Imagining future possibilities with a strategic vision and delivering reality, while keeping the end human experience top of mind.

XBOX 360

The XBOX 360 was the second generation console produced by Microsoft. The controller arguably set the standard for console gaming controllers.

Industrial Design

client | Microsoft studio | astro studios

role | designer (controller) released | 2005

astro design team | Brett Lovelady, Matt Day, Adam Barry, Mike Simonian

A white Xbox 360 gaming console with a white controller resting on top.
Close-up of a white Xbox wireless controller with colored buttons and thumbstick.
Microsoft Xbox 360 gaming console with a wireless controller in front of it.

3DR Solo

A pioneering consumer quadcopter “smart drone” that prioritized intelligent automation and professional-level video capture over raw manual flight.

Industrial Design, UX, Brand, Packaging

client | 3DR studio | astro studios

role | creative director released | 2015

astro design team | Jung Tak, Ed Mangum, Woo Roberts

Text saying 'SF MO MA' in bold red letters on a white background, with the letters overlapping and slightly tilted.
Text saying 'SF MO MA' in bold red letters on a white background, with the letters overlapping and slightly tilted.

Designed in California

A drone with four propellers configured as a quadcopter, equipped with a mounted camera, controlled via a radio transmitter with a smartphone holder showing a drone pilot's view of a landscape, and a monitor displaying altitude and flight data.
A quadcopter drone equipped with a GoPro camera mounted underneath, standing on a flat surface outdoors with a modern glass building in the background.
A drone inside a foam-lined protective case with foam padding on the lid, and a lanyard attached to the case, against a black background.

The Prism was an affordable, smartphone-powered augmented reality (AR) headset developed by the Los Angeles-based start-up Mira.

mira prism

Industrial Design, UX

client | mira studio | astro studios

role | creative director released | 2017

astro design team | Sean MIssal, Oliver Henderson

A red and white striped abstract 3D spiral sphere design.
A black virtual reality headset with the brand name "Mira" on the side, placed against a pink and orange gradient background.
Hands holding a virtual reality headset with a mirrored visor.
Close-up of a pair of black smart glasses with a blue background, displaying the Mira logo on the frame.

The only FDA-cleared, wearable device that delivers effective therapy for action hand tremor in people with essential tremor and Parkinson’s disease.

cala kIQ

Industrial Design, UX, UI, Packaging

client | cala health studio | astro studios

role | creative director released | 2023

astro design team | Francois Dransart, Celia Elmasu, Robin Marich

Red background with white lowercase 'i' and uppercase 'E' logo.
Time Best Inventions 2023 badge with red background and black and white text.
A pair of sleek, modern smartwatches in gray with black and peach accents; the left watch displays a countdown timer for 30 minutes, and the right watch shows a full 100% battery charge, with both resting on a circular charging dock.
A collection of small, black, circular devices with logos reading "calo trio" and colorful LED lights on a pastel-colored background.
A collection of three dark gray smart fitness wristbands with adjustable straps and sensors on the underside, displayed from various angles.

The Backbone One is a mobile gaming controller that instantly transforms your iPhone into a console-quality experience on the go.

Backbone One

Industrial Design, UX

client | backbone studio | astro studios

role | creative director released | 2020

astro design team | Francois Dransart, Scott Pancioli, Jaee Kwon

A red and white spiral-shaped globe logo.
A 3D model of a video game controller with the word 'BACKBONE' written across the middle, against a dark background.
A black handheld gaming console with detachable controllers on either side, placed on a dark surface.

Aera

Aera is premium connected smart scent system for the home that uses patented micro-droplet technology to evenly distribute hypoallergenic fragrances across large spaces withour heat, mist, or messy residue.

Industrial Design, Brand, Positioning, Naming, UI, Packaging

client | prolitec studio | astro studios

role | creative director released | 2016

astro design team | Karson Shadley, Kornelia Knutson, David Whetstone, Melody Yung

A modern white sterilizer with a rounded top and a barely visible brand name
A collection of Aera home fragrance products, including a white diffuser, a large white box, two smaller black boxes, and a cylindrical container, all arranged on a gray surface against a plain gray background.
A glance at some colorful fragrance capsules below and a person controlling a device and screen for adjusting scent intensity.

Astrova is a next-generation in-flight entertainment system that creates a more seamless, connected entertainment experience to engage travelers and support them anywhere they want to go.

Astrova

Industrial Design, Design Language, UX

client | panasonic avionics studio | astro studios

role | creative director released | 2024

astro design team | Joy Young, Francois Dransart, Sushant Vohra

The Netflix logo with a red background and white geometric shapes forming the letter 'N'.
The Netflix logo with a red background and white geometric shapes forming the letter 'N'.
Portable white projector and laptop displaying colorful abstract art on a desk.
A black flat-screen monitor or television with a silver frame, positioned next to a black device, possibly a computer or media player, against a plain light background.
Close-up of a silver Panasonic electronic device with buttons on the side.
A black external hard drive labeled 'WD Black' connected with cables on a dark desk, alongside a black keyboard, headphones, and a backpack.

WD_Black| Gaming Storage

Red background with white geometric shapes resembling a lowercase 'i' and an 'H'.
Close-up of a white handheld gaming device with a colorful screen, a black and yellow joystick, a white D-pad, and a yellow G button.

Logitech G | G CLOUD

A red and white 3D globe with swirling stripes.
Red background with white geometric shapes resembling the letter 'i' and 'H' in a stylized design.
A smiling woman and man holding electric toothbrushes near their faces, standing closely together against a plain background.

Colgate | Plaqless Pro

2020 CES Innovation Awards logo with black, gold, and beige background and bold text.
Child wearing pastel polka dot pajamas and turquoise-and-gray shoes lying on a carpeted floor.

Owlet | Smart Sock

A white surface holding a blue digital thermometer displaying 98.7°F, a gray smartphone, multicolored sticky notes, and a potted plant with green leaves in a black pot.

Kinsa | QuickCare Smart Digital Thermometer

A woman holding a handheld skincare device to her face, with part of her face and neck visible against a plain background.

Opte | Precision Skincare

Close-up of a black and gold gaming headset with decorative black and gold ear cups and a padded headband.

Astro Gaming | A10 Legend Of Zelda Headset

A modern MP3 player with a touchscreen display showing options like music, videos, pictures, radio, marketplace, social, and more, with a metallic gold finish on the back and sides.

Microsoft | Zune HD

A stylized figurine of a bearded man with wild white hair, wearing a blue suit with a checkered pattern and a blue tie.

Salesforce | Einstein Personal Assistant